[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.heincl.cz\/navstevnost-nemusi-byt-problem\/#Article","mainEntityOfPage":"https:\/\/www.heincl.cz\/navstevnost-nemusi-byt-problem\/","headline":"N\u00e1v\u0161t\u011bvnost nemus\u00ed b\u00fdt probl\u00e9m","name":"N\u00e1v\u0161t\u011bvnost nemus\u00ed b\u00fdt probl\u00e9m","description":"Pro mnoh\u00e9 internetov\u00e9 podnikatele je no\u010dn\u00ed m\u016frou n\u00e1v\u0161t\u011bvnost jejich webu. Po\u0159\u00eddili si ho, zve\u0159ejnili na n\u011bm to, co hodlaj\u00ed ostatn\u00edm lidem za \u00faplatu nab\u00edzet, ale i kdyby byla jejich nab\u00eddka naprosto skv\u011bl\u00e1, dojde nejednou k\u00a0tomu, \u017ee jaksi nep\u0159itahuje internetovou ve\u0159ejnost, a tedy ani jej\u00ed z\u00e1jem. Co\u017e je pochopiteln\u011b v\u00a0p\u0159\u00edpad\u011b kvalitn\u00edch nab\u00eddek jenom zd\u00e1n\u00ed, kter\u00e9 ale...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.heincl.cz\/navstevnost-nemusi-byt-problem\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> &ldquo;N\u00e1v\u0161t\u011bvnost nemus\u00ed b\u00fdt probl\u00e9m&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2022-10-23","dateModified":"2022-10-23","author":{"@type":"Person","@id":"https:\/\/www.heincl.cz\/author\/#Person","name":"","url":"https:\/\/www.heincl.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4a857923b487546550539169ba61d16e7910c692fb61fb4681a6882b9bc918c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a857923b487546550539169ba61d16e7910c692fb61fb4681a6882b9bc918c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"heincl.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.heincl.cz\/wp-content\/uploads\/Google_a_notebook_LEkM6V.jpg","url":"https:\/\/www.heincl.cz\/wp-content\/uploads\/Google_a_notebook_LEkM6V.jpg","height":0,"width":0},"url":"https:\/\/www.heincl.cz\/navstevnost-nemusi-byt-problem\/","wordCount":396,"articleBody":"Pro mnoh\u00e9 internetov\u00e9 podnikatele je no\u010dn\u00ed m\u016frou n\u00e1v\u0161t\u011bvnost jejich webu. Po\u0159\u00eddili si ho, zve\u0159ejnili na n\u011bm to, co hodlaj\u00ed ostatn\u00edm lidem za \u00faplatu nab\u00edzet, ale i kdyby byla jejich nab\u00eddka naprosto skv\u011bl\u00e1, dojde nejednou k\u00a0tomu, \u017ee jaksi nep\u0159itahuje internetovou ve\u0159ejnost, a tedy ani jej\u00ed z\u00e1jem. Co\u017e je pochopiteln\u011b v\u00a0p\u0159\u00edpad\u011b kvalitn\u00edch nab\u00eddek jenom zd\u00e1n\u00ed, kter\u00e9 ale pro podnikatele p\u016fsob\u00ed velice v\u011brohodn\u011b.\u201ePro\u010d jenom nen\u00ed o moji nab\u00eddku z\u00e1jem,\u201c pt\u00e1 se nejednou takov\u00fd podnikatel s\u00e1m sebe. Ale ne a ne na takovou ot\u00e1zku naj\u00edt odpov\u011b\u010f. A to proto, \u017ee se na tuto ot\u00e1zku vlastn\u011b odpov\u011bd\u011bt ned\u00e1. Proto\u017ee za zd\u00e1nliv\u00fdm nez\u00e1jmem internetov\u00e9 ve\u0159ejnosti stoj\u00ed n\u011bco docela jin\u00e9ho. Lid\u00e9 takov\u00fd web neignoruj\u00ed proto, \u017ee by je jeho obsah nezaj\u00edmal, ale jednodu\u0161e proto, \u017ee nemaj\u00ed ani tu\u0161en\u00ed o tom, \u017ee tu zrovna tato nab\u00eddka je.Nem\u016f\u017ee za to tedy nab\u00eddka, ale\u2026 internetov\u00e9 vyhled\u00e1va\u010de. To ony toti\u017e posuzuj\u00ed weby podle sv\u00fdch krit\u00e9ri\u00ed, to ony sestavuj\u00ed soupisy relevantn\u00edch odkaz\u016f, kter\u00e9 se pak p\u0159edstavuj\u00ed lidem, kte\u0159\u00ed n\u011bco konkr\u00e9tn\u00edho s\u00a0jejich pomoc\u00ed hledaj\u00ed, a to ony um\u00edst\u00ed n\u011bkter\u00fd odkaz vp\u0159edu a jin\u00fd t\u0159eba a\u017e jako \u00fapln\u011b posledn\u00ed z\u00a0toho, kde se d\u00e1 to lidmi hledan\u00e9 naj\u00edt. A proto\u017ee nejsou mo\u017enosti a schopnosti lid\u00ed nekone\u010dn\u00e9, spokoj\u00ed se tito jenom s\u00a0prvn\u00edmi nab\u00eddkami, a ty ostatn\u00ed u\u017e jednodu\u0161e ignoruj\u00ed. Nikdo na sv\u011bt\u011b by nedok\u00e1zal otev\u0159\u00edt a prostudovat v\u0161echny weby, na kter\u00fdch by se dalo nal\u00e9zt zrovna to hledan\u00e9.V\u00a0z\u00e1jmu podnik\u00e1n\u00ed je tedy t\u0159eba dostat se ve vyhled\u00e1va\u010d\u00edch na takov\u00e9 p\u0159edn\u00ed pozice, kde je n\u00e1v\u0161t\u011bvnost zaji\u0161t\u011bna automaticky, proto\u017ee je lid\u00e9 vid\u00ed hned po zad\u00e1n\u00ed kl\u00ed\u010dov\u00e9ho slova a jeho odkliknut\u00ed. Ov\u0161em to u\u017e podnikatel s\u00e1m nedok\u00e1\u017ee.On ne, ale optimalizace pro internetov\u00e9 vyhled\u00e1va\u010de ano. Ta dok\u00e1\u017ee zdokonalit podnikatel\u016fv web natolik, \u017ee to vyhled\u00e1va\u010de ocen\u00ed jeho posunem vp\u0159ed.A tak by nem\u011bli internetov\u00ed podnikatel\u00e9 optimalizaci ignorovat. Ta je tu pro jejich \u00fasp\u011b\u0161nost.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"N\u00e1v\u0161t\u011bvnost nemus\u00ed b\u00fdt probl\u00e9m","item":"https:\/\/www.heincl.cz\/navstevnost-nemusi-byt-problem\/#breadcrumbitem"}]}]