[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.heincl.cz\/proc-musime-na-jednotlivych-webech-davat-souhlas-s-cookies\/#Article","mainEntityOfPage":"https:\/\/www.heincl.cz\/proc-musime-na-jednotlivych-webech-davat-souhlas-s-cookies\/","headline":"Pro\u010d mus\u00edme na jednotliv\u00fdch webech d\u00e1vat souhlas s cookies","name":"Pro\u010d mus\u00edme na jednotliv\u00fdch webech d\u00e1vat souhlas s cookies","description":"Internet ji\u017e nen\u00ed ani zdaleka tak jednoduch\u00fdm m\u00edstem, jak\u00fdm byl je\u0161t\u011b p\u0159ed n\u011bkolika lety. \u010c\u00e1ste\u010dn\u011b za to mohou tak\u00e9 nov\u00e1 na\u0159\u00edzen\u00ed, kter\u00e1 mus\u00ed provozovatel\u00e9 jednotliv\u00fdch web\u016f dodr\u017eovat. A n\u011bkter\u00e1 z\u00a0nich, kter\u00e1 by m\u011bla u\u017eivatele chr\u00e1nit, nakonec upravili tak, \u017ee jej sp\u00ed\u0161e limituj\u00ed. \u00a0 Jedn\u00edm z\u00a0nich je i po\u017eadavek, aby byl v\u017edy d\u00e1n souhlas s\u00a0pou\u017eit\u00edm dat...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.heincl.cz\/proc-musime-na-jednotlivych-webech-davat-souhlas-s-cookies\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> &ldquo;Pro\u010d mus\u00edme na jednotliv\u00fdch webech d\u00e1vat souhlas s cookies&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2021-03-21","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.heincl.cz\/author\/#Person","name":"","url":"https:\/\/www.heincl.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4a857923b487546550539169ba61d16e7910c692fb61fb4681a6882b9bc918c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a857923b487546550539169ba61d16e7910c692fb61fb4681a6882b9bc918c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"heincl.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/heincl.cz\/wp-content\/uploads\/internet3.png","url":"https:\/\/heincl.cz\/wp-content\/uploads\/internet3.png","height":"","width":""},"url":"https:\/\/www.heincl.cz\/proc-musime-na-jednotlivych-webech-davat-souhlas-s-cookies\/","about":["Neza\u0159azen\u00e9"],"wordCount":434,"articleBody":"Internet ji\u017e nen\u00ed ani zdaleka tak jednoduch\u00fdm m\u00edstem, jak\u00fdm byl je\u0161t\u011b p\u0159ed n\u011bkolika lety. \u010c\u00e1ste\u010dn\u011b za to mohou tak\u00e9 nov\u00e1 na\u0159\u00edzen\u00ed, kter\u00e1 mus\u00ed provozovatel\u00e9 jednotliv\u00fdch web\u016f dodr\u017eovat. A n\u011bkter\u00e1 z\u00a0nich, kter\u00e1 by m\u011bla u\u017eivatele chr\u00e1nit, nakonec upravili tak, \u017ee jej sp\u00ed\u0161e limituj\u00ed.\u00a0Jedn\u00edm z\u00a0nich je i po\u017eadavek, aby byl v\u017edy d\u00e1n souhlas s\u00a0pou\u017eit\u00edm dat pro reklamn\u00ed \u00fa\u010dely \u2013 nap\u0159\u00edklad pro zobrazov\u00e1n\u00ed c\u00edlen\u00e9 reklamy. Tato data se sb\u00edraj\u00ed s\u00a0pou\u017eit\u00edm takzvan\u00fdch \u201ecookies\u201c. Proto je na\u0159\u00edzeno, \u017ee s\u00a0jejich pou\u017eit\u00edm \u010dlov\u011bk mus\u00ed v\u017edy souhlasit.\u00a0To se zd\u00e1 na prvn\u00ed pohled jako dobr\u00fd n\u00e1pad. Kde je tedy probl\u00e9m? Jednodu\u0161e v\u00a0tom, jak toto na\u0159\u00edzen\u00ed jednotliv\u00e9 weby zpracov\u00e1vaj\u00ed. U v\u011bt\u0161iny z\u00a0nich jsou pouze mo\u017enosti \u201ed\u00e1t souhlas\u201c a \u201enastaven\u00ed\u201c. A mnoho lid\u00ed nechce nic slo\u017eit\u011b nastavovat, cht\u011bj\u00ed se zkr\u00e1tka dostat na onu internetovou str\u00e1nku. Proto kliknou na souhlas.\u00a0\u00a0Je pochopiteln\u00e9, pro\u010d to provozovatel\u00e9 internetov\u00fdch str\u00e1nek d\u011blaj\u00ed. Z\u00a0c\u00edlen\u00e9 reklamy maj\u00ed toti\u017e v\u00edce pen\u011bz. Av\u0161ak tento postup prakticky znamen\u00e1, \u017ee p\u016fvodn\u00ed na\u0159\u00edzen\u00ed, kv\u016fli kter\u00e9mu bylo toto opat\u0159en\u00ed implementov\u00e1no, v\u00a0podstat\u011b ztr\u00e1c\u00ed sv\u016fj smysl. A to je rozhodn\u011b \u0161koda.\u00a0Co tedy m\u016f\u017eeme d\u011blat my, jako b\u011b\u017en\u00ed u\u017eivatel\u00e9? Rozhodn\u011b ned\u00e1vat okam\u017eit\u011b souhlas. Jist\u011b, je to rychlej\u0161\u00ed a jednodu\u0161\u0161\u00ed \u0159e\u0161en\u00ed, av\u0161ak pokud chceme d\u00e1t najevo, \u017ee se n\u00e1m tento p\u0159\u00edstup provozovatel\u016f nel\u00edb\u00ed, je dobr\u00e9 ob\u011btovat t\u011bch p\u00e1r minut a \u201ecookies\u201c skute\u010dn\u011b nastavit tak, jak chceme.\u00a0\u00a0To bude m\u00edt vliv nejen na to, jak\u00e9 reklamy uvid\u00edme, ale tak\u00e9, a to je nejd\u016fle\u017eit\u011bj\u0161\u00ed, na to, jak\u00e1 data o n\u00e1s budou jednotliv\u00e9 firmy m\u00edt. To m\u016f\u017ee b\u00fdt podstatn\u00e9 pro \u010dlov\u011bka, kter\u00fd si v\u00e1\u017e\u00ed sv\u00e9ho soukrom\u00ed a nechce poskytovat sv\u00e9 \u00fadaje v\u00edce, ne\u017e je nezbytn\u011b nutn\u00e9.\u00a0Na druhou stranu je v\u0161ak pravdou, \u017ee personalizovan\u00e1 reklama n\u00e1m m\u016f\u017ee n\u011bkdy nab\u00eddnout skute\u010dn\u011b zaj\u00edmav\u00e9 produkty, o kter\u00fdch bychom jinak nev\u011bd\u011bli. To se m\u016f\u017ee hodit zvl\u00e1\u0161t\u011b p\u0159ed V\u00e1noci, kdy vyb\u00edr\u00e1me d\u00e1rky nejen pro \u010dleny rodiny, ale pot\u00fdk\u00e1me se tak\u00e9 s\u00a0ot\u00e1zkou \u201eCo chce\u0161 k\u00a0V\u00e1noc\u016fm?\u201c. Pr\u00e1v\u011b toto n\u00e1m m\u016f\u017ee s\u00a0v\u00fdb\u011brem pomoci.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d mus\u00edme na jednotliv\u00fdch webech d\u00e1vat souhlas s cookies","item":"https:\/\/www.heincl.cz\/proc-musime-na-jednotlivych-webech-davat-souhlas-s-cookies\/#breadcrumbitem"}]}]